What is business model development?
Business model development is the structured process of designing, analyzing, and improving how a company creates, delivers, and captures value. In today’s rapidly evolving markets, understanding your customers is not just an advantage – it's a necessity. In this course, you'll learn how to use the Business Model Canvas—a strategic tool used by top entrepreneurs worldwide.
The success of your startup or business hinges on a sustainable model. This training provides hands-on frameworks to turn your ideas into viable businesses.
How to create a business model?
To create a business model, proven methods are segmentation, empathy mapping and benefits & needs analysis. These tools help you identify key customer characteristics, motivations, and preferences, giving you a strategic edge in designing tailored products, services, and communication approaches.
Course Overview
Whether you're a social entrepreneur in the Global South or part of an impact-driven organization, this course is crafted with your context in mind. By the end, you’ll know how to gather, structure, and interpret customer data — and, more importantly, apply those insights to improve your business strategy.
This course includes:
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A training module with step-by-step instructions,
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A mandatory quiz (pass with 80% to succeed),
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A feedback activity to share your experience,
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Downloadable resources including templates for segmentation and empathy mapping,
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Links to deeper reading on customer profiling strategies.
Frequently Asked Questions
Do I need a business
idea to join the course?
No. There is no business idea neccesary to start this module. We'll guide you from idea generation to validation. You'll be learning how to conduct a business model through a real life case study. You can apply these insights to your own context.
Is there a time limit to finish the course?
No, since the course is self-paced, there is no time frame in which you have to finish the course. Chose your own tempo and work on the course, whenever you find the time for it.
Do I have to have experience with conducting business models?
No, there is no prior knowledge neccesary for this module. Everything you need to know, you'll find within the provided materials.