What is market analysis?
Market analysis is the process of examining a specific market within an industry to understand its dynamics, opportunities, and challenges. It involves gathering and interpreting data to evaluate customer needs, market size, competitive landscape, emerging trends, and potential barriers. A well-executed market analysis enables businesses and entrepreneurs to make informed, data-driven decisions that align with customer expectations and strategic goals.
How to conduct a market analysis?
To conduct a market analysis, the target audience needs to be first identified and second segmented. This module will teach you some helpful tools to do so. Furthermore, the market needs to be evaluated and competitors must be understood, which this course will teach you by using the SWOT matrix, for example. After that, you can use the gained information to minimize risks and maximize growth potential.
Course Overview
This module is helpful for everybody who wants to build stronger, impact-oriented business strategies, whether you're working in marketing, launching a startup or just want to take your ideas further. It will help you to improve your capacity development and enhance your entrepreneurial skills.
This course includes:
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A training module with interactive e-learning activities,
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A mandatory quiz (pass with 80% to succeed),
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A feedback activity to share your experience,
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Downloadable resources and templates for detailed analysis and market orientation,
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Links to deeper reading on customer profiling strategies.
By completing the course, you'll not only gain actionable insights but also earn a certification—recognizing your new expertise through verified digital badges issued by the Open Badge Factory.
Frequently Asked Questions
Do I need a marketing background for this course?
No. There is no prior knowledege neccesary in order for this course to be helpful for you!
Is there a time limit to finish the course?
No, since the course is self-paced, there is no time frame in which you have to finish the course. Chose your own tempo and work on the course, whenever you find the time for it.