Why customer understanding starts with research
Learn how customer and consumer research drives better strategies, products, and marketing. In this free online course, you’ll explore the fundamentals of customer analysis, enhanced with customer researchand consumer behavior insights. You'll learn how to identify real customer needs, segment your market, and create research-based personas to guide your product and marketing strategy.
This course is designed for:
- Social entrepreneurs
- Business developers
- Marketing & innovation professionals
- Project leads and changemakers
What you’ll learn
Learning Objectives:
- Conducting effective customer and consumer research
- Building data-driven customer personas
- Mapping customer journeys
- Segmenting target audiences based on real behaviors
- Translating insights into marketing and product strategies
- This course bridges both, giving you a full view of your target group.
Inside the Course
This self-paced, free, certified online course includes:
- Interactive modules on customer analysis, research methods, and segmentation
- Real-world examples from impact-oriented enterprises
- Templates for personas, journey mapping, and audience segmentation
- Certification issued via the Open Badge Factory
Whether you're validating a new idea or improving your current strategy, this course equips you with practical, research-based tools to make better decisions.
Frequently Asked Questions
Is this course about customer or consumer research?
Both. You'll learn to apply customer analysis techniques and understand broader consumer behavior. Additionally, you can check out our course “Customer Experience Journey” which is even more focused on understanding your consumers behaviour.
Is the course really free?
Yes, including certification and resources – no fees required.
Do I need a business background?
Not at all. The course is beginner-friendly, ideal for startups and social ventures.