Why Customer Experience Starts with Mapping
Map every customer interaction. Improve every experience.
Understanding your customer experience journey is essential for delivering services that truly resonate. This free, certified e-learning course teaches you how to create and apply customer journey maps to identify gaps, streamline processes, and build better services. Transform the way you connect with customers by mapping their journey and creating unforgettable experiences at every touchpoint.
You'll learn how to take a strategic view of your customer’s path — from first contact to loyalty — and gain tools to optimize every step.
Turn Insight in to Impact
In this course you’ll gain practical skills in customer journey mapping, learning how to identify, analyze, and optimize each stage of your user’s path. From first contact to post-sale support, we’ll help you pinpoint critical interactions and understand what your customers are really experiencing—so you can make smart, data-informed improvements.
Go beyond mapping and learn how UX insights can inform better decisions and reshape your business strategies. By learning to interpret your client experience journey, you'll be equipped to boost customer satisfaction, increase retention, and ultimately grow your social impact.
What you'll learn
Whether you're an early stage entrepreneur, you already have some knowledge about your customers or you're completely new to the topic, this course will give you insights on
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How to design and analyze customer journey maps
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Applying customer journey mapping techniques in real contexts
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Identifying and improving customer touchpoints
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Using CX tools to enhance digital and service experiences
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Turning insights into sustainable improvements
Customer journey maps help you visualize your customer's path and spot areas for growth, friction, or opportunity.
Course Overview
This hands-on course includes:
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Interactive modules on customer experience journey design
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Step-by-step guides to building and interpreting journey maps
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Real-world case studies from social enterprises
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Free templates for mapping and CX analysis
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A digital certificate (Open Badge Factory)
You can apply these skills immediately — in your team, startup, nonprofit, or innovation project.
Frequently Asked Questions
What are customer journey maps?
customer journey maps are visual tools that map out every step your customer takes, helping you improve the experience.
Is this course beginner-friendly?
Yes! No prior CX experience required.
Do I get a certificate?
Yes, you will receive a digital badge from the Open Badge Factory.
Is everything really free?
Absolutely. All modules, templates, and certification are free of charge.