What is a product feature analysis?
A product feature analysis is the process of evaluating and comparing the individual features of a product to understand how well they meet user needs, differentiate from competitors, and contribute to business goals. Understanding the features of your product is the next tool after the customer experience journey to deliver services that truly resonate. This free, certified e-learning course teaches you every step on how to conduct a product feature analysis in order to take a strategic view on your product and optimize it.
Turn features into benefits
By using the product feature analysis you can map every single feature and therefore improve every customer's experience. First, it's important to assess the user value, before the product can be compared to products of competitors. A product feature analysis also includes selecting insights to decide which features to enhance, retire, or develop next based on impact and feasibility. With all the collected information, a product feature analysis can be used to create product roadmaps, justify investment to stakeholders, identify unique selling points (USPs) and to upport marketing and sales with clear differentiators.
What you'll learn
Whether you're an early stage entrepreneur, you already have some knowledge about your products features or you're completely new to the topic, this course will give you insights on
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How to design and analyze product feature analysis
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Applying the analysis techniques in real contexts
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Identifying and improving the key features of your product or service
- Turning features into real benefits for your customers
Course Overview
This free, hands-on course includes:
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Interactive modules on product feature analysis design
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Step-by-step guides to building and interpreting product feature maps
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Real-world case studies from social enterprises
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Free templates for mapping and analysing
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A digital certificate (Open Badge Factory)
You can apply these skills immediately — in your team, startup, nonprofit, or innovation project.
Frequently Asked Questions
Do I need a significant number of customers for this course to be helpful?
No, not at all. Product feature analysis can be useful for businesses with a very small number of customers already. Apart from that, this course will also teach you helpful skills if you do not have customers yet but want to concentrate on perfecting your product or service.
Is this course beginner-friendly?
Yes, absolutely!
Do I get a certificate?
Yes, you will receive a digital badge from the Open Badge Factory.
Is everything really free?
Absolutely. All modules, templates, and certification are free of charge.